Privacy Policy

Last Updated: January 2026

ehpriorandsons.co.uk ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the "Site").

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.

Information We Collect

We collect information in the following ways:

How We Use Information

We use the information we collect for the following purposes:

Cookie Policy

We use cookies and similar technologies to collect and store information about your visits to our Site. Cookies are small text files stored on your device.

Types of Cookies We Use:

Cookie Opt-Out: You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect Site functionality. You can also opt out of third-party cookies through industry opt-out tools.

Third-Party Links

Our Site contains links to third-party websites, including casino operators, gambling platforms (such as Qbet), and affiliate partners. We do not control and are not responsible for the privacy practices of these external websites. We encourage you to review the privacy policies of any third-party sites before providing personal information or engaging with their services.

When you click on affiliate links, you may be directed to third-party platforms governed by their own privacy policies. We are not liable for their data handling practices.

Your Rights

Under UK Data Protection Law (including UK GDPR):

You have the right to:

To exercise these rights, please contact us using the details provided in the "Contact Us" section below.

Note: If you are a US resident, you may have additional rights under applicable state privacy laws (e.g., CCPA for California residents).

Data Retention

We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Generally:

When data is no longer needed, we securely delete or anonymise it.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Email: [email protected]

We will respond to your inquiry within 30 days or as required by applicable law.

Data Protection Officer / Privacy Queries: For data subject rights requests or complaints, please email the above address with the subject line "Data Subject Request."


This Privacy Policy may be updated from time to time. We will notify you of material changes by posting the updated policy on our Site. Your continued use of the Site following any such changes constitutes your acceptance of the revised Privacy Policy.