Privacy Policy
Last Updated: January 2026
ehpriorandsons.co.uk ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the "Site").
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily provide it (e.g., name, email address, contact details) through forms, surveys, or email communications.
- IP Address: Your Internet Protocol (IP) address is automatically collected when you access our Site.
- Cookies and Similar Technologies: We use cookies and similar tracking technologies to enhance your experience and gather usage data.
- Usage Data: Information about how you interact with our Site, including pages visited, time spent, referral sources, and links clicked.
- Device Information: Browser type, operating system, device identifiers, and other technical information.
How We Use Information
We use the information we collect for the following purposes:
- Analytics: To analyse Site traffic, user behaviour, and trends to understand how visitors interact with our content.
- Affiliate Tracking: To track clicks, referrals, and conversions for affiliate commission purposes related to Qbet and other gambling operators.
- Site Improvement: To enhance Site functionality, user experience, content quality, and performance.
- Communication: To respond to your inquiries and send you relevant information or updates.
- Legal Compliance: To comply with applicable laws, regulations, and legal obligations.
- Fraud Prevention: To detect, prevent, and address fraudulent activity or security issues.
Cookie Policy
We use cookies and similar technologies to collect and store information about your visits to our Site. Cookies are small text files stored on your device.
Types of Cookies We Use:
- Essential Cookies: Required for Site functionality (e.g., session management).
- Analytics Cookies: Used to track usage patterns and analyse Site performance.
- Affiliate Tracking Cookies: Used to track referrals and conversions for affiliate partners, including Qbet.
- Marketing/Advertising Cookies: Used to deliver targeted content and advertisements.
Cookie Opt-Out: You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect Site functionality. You can also opt out of third-party cookies through industry opt-out tools.
Third-Party Links
Our Site contains links to third-party websites, including casino operators, gambling platforms (such as Qbet), and affiliate partners. We do not control and are not responsible for the privacy practices of these external websites. We encourage you to review the privacy policies of any third-party sites before providing personal information or engaging with their services.
When you click on affiliate links, you may be directed to third-party platforms governed by their own privacy policies. We are not liable for their data handling practices.
Your Rights
Under UK Data Protection Law (including UK GDPR):
You have the right to:
- Access your personal data held by us;
- Rectify inaccurate or incomplete information;
- Erase your data (right to be forgotten) under certain circumstances;
- Restrict processing of your information;
- Object to processing for direct marketing purposes;
- Data portability (receive your data in a structured, portable format);
- Lodge a complaint with the Information Commissioner's Office (ICO).
To exercise these rights, please contact us using the details provided in the "Contact Us" section below.
Note: If you are a US resident, you may have additional rights under applicable state privacy laws (e.g., CCPA for California residents).
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Generally:
- Personal information provided directly by you is retained for the duration of your engagement with us and for a reasonable period thereafter to fulfil our obligations.
- Analytics and usage data are typically retained for up to 24 months.
- Affiliate tracking data is retained in accordance with affiliate programme requirements and tax obligations.
- Cookies are retained according to their type; some expire after a single session, while others may persist for up to 24 months.
When data is no longer needed, we securely delete or anonymise it.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Email: [email protected]
We will respond to your inquiry within 30 days or as required by applicable law.
Data Protection Officer / Privacy Queries: For data subject rights requests or complaints, please email the above address with the subject line "Data Subject Request."
This Privacy Policy may be updated from time to time. We will notify you of material changes by posting the updated policy on our Site. Your continued use of the Site following any such changes constitutes your acceptance of the revised Privacy Policy.